A website is vital when it comes to business. It creates an online presence to engage potential customers. Choosing the right color palette for your website is not a decision every owner should take lightly, it is more than what a naked eye sees. It can be taken into a personal matter and affects customers emotionally. Choosing the color palette can influence customers’ behavior and decision-making.

Good color choices can affect how a customer interprets what they see and have a positive effect on their brand vision. Owners should take this matter into account and start choosing the colors that will soon convert leads. Color plays an integral role. Consequently, how we view a website will fundamentally affect it. However, color schemes always take a backseat when it comes to website design.

You can be spurred into wanting to rebrand your website to see how important colors are to your brand. Imagine launching the perfect website for your business. The layout, efficiency and navigation are all flawless. All this produces the users’ ideal experience, and will rave about it. In this article, you will know 6 tips on how you can choose the perfect color palette for your website and how these colors can lead you for more audiences and customers.

Be Acquainted with Color Theory

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In a brief statement, color theory is the science behind how a color works. Before digging in with some complex color theory for your website, it is a must to understand the basics of colors namely primary, secondary and tertiary. In simple words, primary colors are colors which are independent on their own and can’t be made by mixing two or more colors such as red, yellow and green. Secondary colors, on the other hand, can be made by mixing two primary colors. In forming a tertiary color, color wheel will be vital because you need to mix a primary color and secondary color that are next to each other in the color wheel.

Now that you have understood the basics of colors. It ‘s time to acquaint yourself with the difference of warm and cool colors. A good website design should have the right color scheme to catch customer’s attention.

Black, red, yellow and variations of these and related colors are made up of warm colors. Warm colors can make a website look more personal and straightforward. On the other side, cool colors may be typified by blue, green and light purple. Cool colors make you feel relaxed, happy, and refreshed.

Color Psychology Basics

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Color psychology includes considerations such as color schemes, white space, and strategic positioning of various colors, offering a wide range of choice even with the same main color, rather than just choosing the one color you want to use to reflect your brand.

Color is a valuable instrument because it has an impact on how we think and act. Color directs where to look, what to do, and how to perceive anything through our eyes. This brings material into context. It allows us to determine what is important and what is not. That’s precisely why you need to consider what colors mean to people, as a content marketer.

Color psychology will be a vital and essential factor in creating an impactful website that will create a lead conversion. 

Keep it Simple

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It might seem like this may be difficult, but it shouldn’t. Instead, think about simplicity when choosing your color scheme. The eye is also distracted by a very complex, busy color scheme. 

Websites that are simple can give your company two benefits:

1. Simplicity can tie things together in your website and it will make your website look unified. 
2. Customers will immediately process what’s going on with your website. Your customers will stray away from confusion if they have seen the simplicity on your website.

The simplicity of your website can let your customers focus more on the content rather than the color itself. Colors should support the content that you have on your website, it should not hinder things that you want your customers to acquire upon visiting your website.

Color Combination

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When designing a website, you are eyeing to come up with the right color scheme that will fit and represent your brand. Finding the right combination for your website would be a satisfactory moment.

Understanding these color complexities is important when thinking about color combinations for your website. You need to know why those colors fit together and how colors can be changed to suit your scheme better.

Contrast Your Color

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One important element when it comes to creating a good website design is contrast. On web pages, the color contrast between text and background is important. It affects the ability of certain people to interpret knowledge. It creates an impact on customers visiting your website. It also draws some attention to certain parts of the page and its content. If you have something that your users really want to notice, contrast it with the rest of the page. 

Include Branding

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Before diving in with some color theory and color combination, it is vital to consider your branding before creating a color scheme for your website. Chances are your brand has those colors connected with it already. If that’s the case, you can use your current color palette to help build the color scheme for your website.

You may need to tweak the colors of your brand, though. You may want to pick a different color if one of the colors you’ve selected has a negative significance. Think of the color associations that people have with the colors you’ve selected. You need to know if those connections are compatible with the principles that you have built for your brand.

Now you have all the tools you need for your website to create an awesome, engaging color scheme. Everything that remains is to go and do it. Any trial and error might be required and part of the method. Its fair share of variations that will go through every decent color scheme.
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