Is Email Marketing Dead?
Email marketing occasionally bears a nostalgic, dated air. In an age of constantly changing marketing campaigns adopting the fast-paced evolution of social media platforms, you may be saying that email marketing has long since died.
Think twice.
Email isn’t going anywhere anytime soon. People still enjoy receiving emails in their inboxes, despite the growing prevalence of social media. Email isn’t gone, and it’s one of the most cost-effective ways to reach out to customers.
Achieving an email marketing strategy for your company and understanding how it works is important. Let’s look at several reasons why email marketing is still important and applicable to your business.
Almost everyone uses email
Over the last year, about 80% of advertisers have registered an increase in email engagement, based on the HubSpot, 2020 findings. In 2019, Radicati reported that there were 3.9 billion email users on the planet, and is expected to reach 4.3 billion people by 2023.
The data should be enough to persuade you to try out the tool. Email is a fantastic way to communicate with clients. You can not only send them coupons, promotional offers, new items, and other details, but they can also post and forward those emails to anybody they choose. Encourage consumers to post deals as much as possible for a strong email marketing approach.
Emails generate better results than most marketing channels
With regard to performance, you may be surprised to discover that email generates better outcomes than social media generally. Though findings are primarily industry-based, the Campaign Monitor offers the following e-mail marketing standards:
- The overall open rate for email is between 15-25%
- The average clicking rate is approximately 2.5%
- The click-to-open rate should be 20-30% on average.
By contrast, a clicking rate of 0.07% can be expected on Facebook. This is useful when an email subscriber has already entered the list and is familiar with your brand.
Based on a Monetate survey, email marketing leads to more conversions than any other marketing channel. Most internet marketers claim that the key reason for the highest conversion rate for email marketing is that you can list and modify your addresses and customize them based on the client’s needs.
66% of the online customers most likely purchased a product or service because of an email marketing post. You can supply extremely personalized communications based on the actions of your subscribers with the choices provided by most email marketers.
It can bring loads of traffic to your website
Many companies concentrate on attracting new customers via content marketing, forgetting more conventional methods. Email marketing can be an effective tactic, and it can also lead to a fairly good exposure to traffic. It is a wonderful way to attract traffic to your website or blog and advertise your exclusive deals, but it also necessitates the creation of a mailing list. Create a lead magnet and a sales funnel to start building a list of people to which you will potentially sell all of your deals.
Make sure that you do not flood people through any updates of your company with relentless emails. Do not also underestimate the power of word-of-mouth marketing, especially for those who love your goods or services already. You may also increase traffic by emailing a fun update of a new service or product.
Cost-Effective and Economic
The return on investment (ROI) is a metric that determines how much profit a marketing effort earns for every money spent.
With email marketing’s global success and undeniable advantages, it’s no wonder that the return on investment is huge. A well-planned email marketing campaign will generate revenue for you.
You should predict a $42 return on investment for every $1 spent on email marketing. There are several advantages of email marketing, but this one is at the top of the list for keeping the company afloat.
Personal and Customizable
Personalizing your email campaigns is an established way to boost open and click-through numbers, as well as maximize your ROI and sales. Emails with customized subject lines are 26% more likely to be opened than those without. Another study discovered that personalized emails generate 5.7 times more revenue.
These findings are the result of the reason that customized emails are more important to subscribers. Rather than getting a campaign of generic deals and messaging, the customers can receive an email that is specifically tailored to them, contains their name, and includes deals that are important to their desires.
Mobile devices allow people to check their email constantly
Almost 50% of the population of the world or around 3.8 billion owns a smartphone, and with it comes an increase in the number of people reading email on their mobile phones. In reality, mobile devices account for 60% of all email opens, and this trend will increase and continue through the years.
Because of the massive use of mobile devices, people are constantly checking their emails. Some people believe that, as social media sites become more common, email should be overlooked and pushed to the side.
58% of people use their smartphones to check their email first thing in the morning based on the research from Optin Monster in 2019. In comparison, 14% of people use their smartphones for social networking. If you do not use email in your internet marketing plan, you are passing up a channel that the majority of online consumers use.
Email marketing is not dying; it’s still going strong. It remains a very effective marketing strategy for every organization to employ. With the right mix of other marketing channels, every company’s goal should be within the reach.
