As we reach the second half of 2021, the digital marketing trend has continued to grow, with new opportunities in search engine optimization (SEO). The pandemic has had a significant impact on digital marketing and consumer behavior, and a few trends are emerging as game-changers for SEO in the second half of 2021.
Here’s how to continue to dominate SEO towards the end of the year:
1. Mobile-first Indexing
Google has been gradually implementing its mobile-first indexing. The first stages of implementation were in 2016, with the complete deployment scheduled for September 2020. Google, on the other hand, has prolonged the changeover deadline to March 2021. Since then, all websites have switched to a mobile-first indexing strategy.
It implies that if your website isn’t mobile-friendly, your search rankings will suffer—and if you haven’t already, it’s time to focus on your mobile approach.
2. Publish Relevant Content
The number one driver of your search engine results is quality content, and there is no replacement for it. Quality content tailored to your target audience increases site traffic which boosts your site’s authority and relevancy. Improve your online writing abilities.
Even if you understand all of the technical aspects of SEO, you still need high-quality, relevant content on your website. This content will not only help your website rank higher, increase engagement, and drive consumers through your marketing funnel, but it will improve bounce rates on your sites (meaning visitors will stay on your website longer).
For each page on your website, choose and target a unique keyword phrase. If you want your website to rank for several keyword phrases, you’ll need to create a new page for each keyword you wish to target.
Also, aside from the page URL, title, and headers, content has the most impact on search engine results. Repeat your keyword phrase a few times across the page—once or twice in the first and last paragraphs, then two to four more times throughout the rest of the material. To emphasize these keyword words, use bold, italics, header tags (particularly an H1), and other emphasis tags—but don’t go overboard. Your language and writing style should still read organically. Never, ever sacrifice decent writing for the sake of SEO. Create the best pages with the user in mind, not the search engine in mind.
3. Have a link-worthy site
Concentrate on including related links within the content. Instead of using “click here” links, consider writing out the destination’s name. “Click here” has no search engine value beyond the linked URL, but “e-Pro Insights Back Office Solutions” is keyword-rich and will boost both your search engine rankings and the ranking of the page to which you are linking. Always utilize descriptive links by connecting keywords—this not only helps search engine optimization but provides value to your viewers, especially those with impairments or using screen readers.
Your website’s capacity to attract external links has a significant impact on how search engines rank it. Link-building is, without a doubt, one of the tedious and time-consuming aspects of the SEO process. Sharing links with thought leaders to share them with their networks is one strategy for gaining external connections, as is guest posting on other websites. Producing unique, in-depth material that other websites will want to reference and link to in their content is the best approach to create external organic links. It increases the trustworthiness of your website and improves its SEO rating. Keeping this as a weekly goal will help you maintain a consistent link-building strategy.
4. Optimize your Local SEO
E-commerce and online business searches are constantly increasing as we accept the new normal. Your Google My Business (GMB) listing is essential more than ever, and Google has made a few adjustments to the listings to accommodate business changes and new customer preferences.
Google is increasingly providing results to users depending on their location. It is especially essential for companies in the real world that need to capture a searcher’s attention at the proper time, such as while strolling down the street, on their phone, looking for a place to dine.
You should register with Google My Business and ensure that all of your information, including opening hours, contact information, customer reviews, and categorization, is accurate and up to date.
5. Invest in Social Media Marketing
Of course, social media marketing is the most evident approach to increase your site’s visibility using non-technical SEO methods.
You should be present on all relevant social platforms (wherever your audience is). Not only broadcasting your material facelessly but also using it as a customer service channel and genuinely interacting with people in a pleasant, helpful, and amusing manner.
Final Thought
SEO does not have to be too complicated. Always keep in mind that the ultimate goal of any search engine optimization activity is to increase visibility and traffic to your business or site’s content. Look for ways that search engine traffic may benefit your business and website rather than chasing after the latest SEO buzzwords or jumping every time Google offers a tip that may enhance your search ranks but harming your entire business.
